With the opening of the monobrand showroom in Yantai, Visionnaire has reached 13 stores in China.

Andrea Gentilini, Visionnaire’s CEO, said: Visionnaire favors a distribution strategy that largely focuses on single-brand stores, while aiming for an equilibrium between the various channels, including that of the architects. We are happy not only about the economic recovery, but also that growth is taking place in a clear, homogenous way. Chinese consumers, who are often underestimated in terms of style, have acquired refined taste and are very attentive to the quality and contemporary style of Italianmade products. Our bespoke flexibility is proving to be another winning factor”.

The store is located on the ground floor of a large commercial building, where there are also other important brands related to the world of luxury. The new Visionnaire showroom covers an area of 300 sqm which bet on a modern and elegant style, in line with that of its latest collections. The colours chosen for the pieces on display are natural beige and earth colours.

Architect Eleonore Cavalli, Creative Director at Visionnaire“Thanks to the store’s large floorspace, the unique arrangement of its rooms, the large openings on the outside, which provide natural lighting, and the use of green in certain rooms, we managed to create evocative, contrasting atmospheres: jacquard-style wallpaper with pearl gray shades interspersed with champagne metal inserts, bronze-colored glass that is both smooth and ribbed, marble walls, boiseries with a contemporary design in leather, marble or fabric and slim strips of bronzed steel that evoke the elegant interiors of New York penthouses”.

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In May, Eleonore Cavalli was elected to the General Board of Directors of FederlegnoArredo.

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