Hogan opened its doors in Via Montenapoleone 5 in Milan, in the heart of the fashion district.

The brand has chosen London-based studio Ceckland Kindleysides to create the interior of the new monobrand, a 277 sqm store on two floors.

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The main theme of the interior design is movement and the inspiration is very refined: the designers in fact looked at the sculpture of futuristUmberto Boccioni “Unique Forms of Continuity in Space” to express Hogan’s contemporary style.


The space is “inhabited” by important presences, such as the “Gallery Plinths” – wedge displays that recall the movement made by the shoe when you take a step – used to display the footwear collection. Also interesting are the “Movement Walls”, LED walls with graphics that tell the story of urban spaces. But the real heart of the store is perhaps the central glass staircase, a spectacular semi-transparent structure that lightly connects the two levels of the store.

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