Design, research and ability to raise emotions have allowed kitchen manufacturer Aster to become one of the strategic partners for Salaroli Home, Italian leading company in the distribution of floor coverings, bathroom furnishing and interior decoration.
Aster has become the only kitchen brand to be displayed in the showrooms of Ravenna and Faenza and a top partner for the one in Cesena, showcasing its main mood collections named Modern and Factory.
Efficiency and innovation are the core values for Salaroli Home, which has developed a real culture in design in over 40 years of experience, thanks to a refined proposal for home interiors.
Modern is all about what’s happening now. It’s all about what’s going on today, things that weren’t here yesterday and won’t be there tomorrow.
As a design mood Modern gives you a mere fleeting moment. The fascination with the dual struggle between the strength and weakness needed to be in the now of today’s contemporary life.
‘Work in progress’ is how we like to define our Factory mood.
Think of this as an atelier teeming with ideas, cross-contaminations of different styles and materials. Steel and wood. Corten weathered steel and gloss lacquered finishes? The Factory mood is all about breaking rules for people who don’t just want to tow the line.
It’s about taking a stand for non-conformists, with the accent on standing out from the ordinary.
Eclectic, transgressive, unique.
This partnership represents a strategic opportunity to offer more solutions to those designers looking for the highest level of customization and attention to detail: the same strategy which Salaroli Home has established in the industry of furniture, flooring and wall coverings so far. Choosing Aster as a partner of its showrooms is endorsed by constant communicative activities, such as the recent advertising campaign.