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Alberto Apostoli design consultant for the first Nuxe SPA in Italy

ALBERTO APOSTOLI
Created inside the Relais Santo Stefano, in the Biella countryside, the new structure is the Italian flagship of the French brand.

Nuxe is a renowned brand of cosmetic products, which combines luxury and nature; is the third brand in its market segment in France. Founded by the young and visionary entrepreneur Aliza Jabès, Nuxe distributes in 75 countries and owns 45 SPAs all over the world. For his descent to Italy, Nuxe set up a joint venture with the company Maira Hotel of the Italian entrepreneur Ugo Pellegrino. This meeting gave birth to the first Italian SPA under the Nuxe brand. The SPA is located in the Santo Stefano SPA Relais, a beautiful and typical Biellese farmhouse with 76 rooms, 1 restaurant, outdoor pool, tennis courts, fitness area and a conference room that can accommodate about 300 guests in total. The SPA is on two floors of 250 square meters each, the first, on the garden side, dedicated to the Nuxe brand and the second, destined to the other brand of the group, Resultime. For this project, Nuxe Italia relied on the consultancy of Studio Apostoli, a leading international architecture firm in the industry, while the design development were managed by the Biella Studio Spagarino. The Concept had to reflect the will of AD Ugo Pellegrino, that is to give the region an international flavor, contributing to the project of valorization of the territory started a few years earlier through the creation of other accommodation facilities. It also had to reflect the values of prestige and nature that distinguish the Nuxe brands. Therefore, precious materials such as mosaics and luxurious furnishings, have been combined with some wooden elements with a rustic flavor.