Poliform is strengthening its presence in the UK with the opening of its new Wigmore Street showroom in London.Located in a highly refined and creative part of the capital, in a Victorian building in the West End, the flagship store is spread out over two floors. Offering the perfect balance of tradition and modern style, the building has been restored and renovated in its entirety, with close attention paid to maintaining its historic features.

With its numerous corners and recesses, the old labyrinth-style structure originally in place has made way for a large open exhibition area made even brighter by the 7 imposing windows at the front, which overlook the surrounding streets like a stage in complete synergy with the outside world.The architectural plan allows visitors to immerse themselves in the world of Poliform and admire its varied collection in its entirety, including kitchens, upholstered furniture, storage systems, bookcases, beds and wardrobes. A range of unique, stylishly designed products perfect for all kinds of lifestyles and living spaces. This opening is testament to Poliform’s commitment to the UK market and the new store will join the company’s existing flagship store on King’s Road.


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