MOOD: THE AMBIENCES BY FIAM ITALIA
Pure, Modern, Sophisticated.
These are the three atmospheres proposed by the MOOD project by Fiam Italia in collaboration with Adele Martelli, the Brand’s new artistic coordinator from November 2019. The Brand based in the Marches no longer manufacture just objects, but subjects that inhabit an internal landscape, because their products no longer want to live alone, and invite those they are in love with. This is the glass of the future: Fiam decided not to stop, they explored the material, they realized that transparency is only a condition, bearer of many other traits. They did not abandon it; they understood its depth.
The three styles identified by FIAM has a really strong nature.
The Pure style has a minimalist spirit. It represents the substance of glass as everyone knows it. Transparent and crystalline, it shows reflections that rationalise the geometric shapes. The space becomes open, with neat lines and minimal language. The light is bright and the profiles are clear. In an environment characterised by an ethereal atmosphere, each object has clean depths and shadows do not know where to rest.
The Modern style has a bourgeois and contemporary character. Glass loses its traditional transparency and becomes a solid matte material through new techniques applied to the fusion processes. Lights and shadows merge with the surfaces reverberating textural and organic reflections that offer aesthetic moments by creating an atmosphere of depth and suspension. The space is resolved in a set of new textures that highlight and communicate with each other, evoking warm sensory sensations.
The Sophisticated style has a decorative soul interpreted with simplicity. Its ornamental and textured lines create an elegant and engaging yet never excessive environment. The atmosphere is delicately dense and each angle is touched by soft tones that chromatically warm up the surfaces and attract the tactile senses while stimulating the visual ones. The light is bright and casts soft shades that blend the elements in a perfect balance.