Giuseppe Viganò is involved in industrial planning of furnishing products and in stage-managing of some Companies in the same field.

He offers graphic consultancy to realize catalogues, supervising directly the picture, the layouts, the communication and advertising pages. He plans design exhibitions and permanent products in furniture stores or in temporary spaces for specific events, and he personally chooses products and he studies the set.

Often the experimentation or the use of a new material becomes a starting point for the design of not only a product but of an entire collection.

The research for references from the world of art ,fashion and poetry, are an opportunity to approach the project obliquely, many of its most popular products are born from the concepts of painting and glamorous details, other times they are poetic gestures that create interesting shapes to be developed into new proposals.

He collaborated with well-known Companies of this field, such as Poliform, Arflex, Bonacina Pierantonio, Bonaldo, Visionnaire, Arketipo, CIA International, Cogliati & Cogliati, Confalonieri, Matteo Grassi, Emmemobili, Estel, F.lli Longhi, Frighetto, Gamma International, Ivano Redaelli, Lago, Liu jo Living Collection, Lema, Minotti, Misuraemme, Porada, Saba Italia, Rivolta e la pelle, Tappeti Artexa, Tisettanta.
The sit “Ellipses” designed for Bonacina Pierantonio has been choosen to participate in the selection for the ADI INDEX 2010, for the Compasso d’Oro ADI Award.
Studio Viganò was founded by Giuseppe Viganò with the purpuse to enlarge his team offering to his strengthened and future clients a guarantee of a service wider and more complete. This was possible thanks to the collaboration between young designers and architects, such as Massimo Borgonovo, Iwona Gutka, Deborah Pietragalla, Simone Valsecchi, Chiara Viganò, Danilo Viganò, that leaded by an expert designer as Giuseppe Viganò, developed specific skills and competencies.
Dynamism and versatility are the core characteristics of the team that works in different fields, providing top level of creativity and uniqueness of each planning proposal. This creativity and the strong sense of beauty, every time rediscovered and rationalized with a new project, combined with a continue research, are the basis of the thought that always brings Studio Viganò to new and ambitious goals.
The project related to the forniture product include also the research and the development of new materials, the study of details and finishing touches. The Studio collaborates also with specialized prototype makers to show to the Companies the final result of a product, realizing ad hoc prototypes or just as a proposal to complete a particular presentation.
The furniture shows in and out of Italy, the scenic designs for temporary spaces or specific events and the stable outfitting in the shops, often in collaboration with international clients, allowed to Studio Viganò to know different realities and ways of work, growing and gaining more and more experience.
There are also opportunities to project big spaces, sometimes thousands of square meters; it is a difficult but exciting reality, where there’s a meeting of the needs linked to the exposure of products in a living and night areas, accessories and textiles, perhaps with a very different character.
Products for the graphic communication complete the overall picture of developed projects, like creation of catalogues, brochure, invitations and advertising pages that follow, with the supervision of Giuseppe Viganò, starting from the picture to the lay outs.