Now in its third edition, the Salone del Mobile.Milano Shanghai has brought to the stage of SEC – Shanghai Exhibition Center – the best of Italian production and design. HOME Italia was present through its director Luca Valle and a team of agents, constantly looking for new alliances in the name of excellence Made in Italia. They were interesting days, full of meetings, devoted to the promotion of our exclusive club, to the consolidation of friendships now historical and useful to create new synergies. Among the stands visited by the tireless Luca Valle those of brands that belong to the club of HOME Italia, including Visionnaire, Poliform, Turri, Artemide, Poltrona Frau. According to the official data, 22.500 visitors were registered, a sign of great growth for the event. The potential for development is encouraging: Italian brands, in fact, are increasingly gaining the trust of Chinese consumers, are proving capable of identifying the appropriate sectors and channels to be covered and are positioned on the market with a clear and strong identity. According to Emanuele Orsini, president of FederlegnoArredo, it was “an extraordinary edition that confirmed the expectations of the eve. The satisfaction of the companies and the large number of carefully selected specialized operators confirm once again the correctness of the strategy adopted to successfully face the Chinese market”. Says Claudio Luti, President of the Salone del Mobile. “We close the third edition of Salone del Mobile.Milano Shanghai with great satisfaction. We are aware that China is increasingly becoming a reference market for our companies and together with them we have been able to represent the best of our know-how with a wide and articulated offer that has found a positive response and interest from the new public, not only from Shanghai. We presented ourselves with the support of the institutions as well. I believe that only by being united can we have the solidity and the ability to really create interesting business opportunities for the whole system. There is a great desire to know the Italian experience, the product and its history and we can tell and present it at best with the support of our architects and designers. The next appointment with the Salone del Mobile.Milano Shanghai will be in November 2019. From 9 to 14 April 2019 the Salone del Mobile Milano will be on stage; next year it will be the turn of the biennial dedicated to lighting, Euroluce.