50 YEARS “LIVING DIVANI” 1969-2019
This year marks the fiftieth anniversary of the foundation of “Living Divani”, a company from “Anzano del Parco” (Como) known for the pure and clear image of its upholstery collection and accessories, which along an original trajectory has been transformed into a top-of-the-range brand with a strong international reputation. A story of perfectionism, lightness of form and savoir-faire: the year was 1969 when Luigi Bestetti and Renata Pozzoli start their married life and their professional project at the same time. After an experience in the family business, which produced classic and modern furniture, Luigi decided to drop everything to pursue his dream with Renata: a brand of their own, able to fully reflect their avant-garde vision. The 1970s run fast, with the acquisition of the land where the company’s main headquarters are located today, the first international trade agreements, participation in fairs and the creation of models that have become part of the collective imagination (the Boston, King and Lucky sofas). With the arrival of the 1980s, the company dedicated itself with greater determination to the development of the Italian market, more complex to manage due to the request to diversify the models, to guarantee a wider offer in terms of fabrics and leathers.
The meeting that marked the contemporary history of “Living Divani” was certainly the one with the architect Piero Lissoni, art director of the brand since 1989. Under his direction, an extraordinary material and visual production began, passing from catalogs, productions, invitations made with the contribution of a creative team that involves Graph.x for the graphics, Tommaso Sartori for photography and Elisa Ossino Studio for styling. In parallel, Lissoni took care of the product. The new millennium began, other iconic products were created (Wall, then declined in the Extra Wall version, the first modular sofa that can be personalized in every part). At the same time, the company began working with leading designers, names such as Arik Levy, Claesson Koivisto Rune, Francesco Rota, Gabriele, and Oscar Buratti, Piergiorgio and Michele Cazzaniga, Shiro Kuramata. The talent scouting activity continued also in the last decade, the involved designers are more and more numerous, the brand project was developed to give life to a “Living Divani world” that form the living area sweeps with ease to the bedroom, the hall dining and outdoor. Fifty years after its foundation, with 60 employees and a growing global network, “Living Divani” remains a human and family reality. His future is already today.
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