50 YEARS “LIVING DIVANI” 1969-2019

This year marks the fiftieth anniversary of the foundation of “Living Divani”, a company from “Anzano del Parco” (Como) known for the pure and clear image of its upholstery collection and accessories, which along an original trajectory has been transformed into a top-of-the-range brand with a strong international reputation. A story of perfectionism, lightness of form and savoir-faire: the year was 1969 when Luigi Bestetti and Renata Pozzoli start their married life and their professional project at the same time. After an experience in the family business, which produced classic and modern furniture, Luigi decided to drop everything to pursue his dream with Renata: a brand of their own, able to fully reflect their avant-garde vision. The 1970s run fast, with the acquisition of the land where the company’s main headquarters are located today, the first international trade agreements, participation in fairs and the creation of models that have become part of the collective imagination (the Boston, King and Lucky sofas). With the arrival of the 1980s, the company dedicated itself with greater determination to the development of the Italian market, more complex to manage due to the request to diversify the models, to guarantee a wider offer in terms of fabrics and leathers.

The meeting that marked the contemporary history of “Living Divani” was certainly the one with the architect Piero Lissoni, art director of the brand since 1989. Under his direction, an extraordinary material and visual production began, passing from catalogs, productions, invitations made with the contribution of a creative team that involves Graph.x for the graphics, Tommaso Sartori for photography and Elisa Ossino Studio for styling. In parallel, Lissoni took care of the product. The new millennium began, other iconic products were created (Wall, then declined in the Extra Wall version, the first modular sofa that can be personalized in every part). At the same time, the company began working with leading designers, names such as Arik Levy, Claesson Koivisto Rune, Francesco Rota, Gabriele, and Oscar Buratti, Piergiorgio and Michele Cazzaniga, Shiro Kuramata. The talent scouting activity continued also in the last decade, the involved designers are more and more numerous, the brand project was developed to give life to a “Living Divani world” that form the living area sweeps with ease to the bedroom, the hall dining and outdoor. Fifty years after its foundation, with 60 employees and a growing global network, “Living Divani” remains a human and family reality. His future is already today.

RELATED POSTS

GRAND HOTEL MIRAMAR, MALAGA

GRAND HOTEL MIRAMAR, MALAGA

GRAND HOTEL MIRAMAR, MALAGAGrand Hotel Miramar: Luxury leisure time in a refined atmosphere. Grand Hotel Miramar's personality shines through in each and every interior design choice. This landmark of Malaga hospitality embodies a unique experience, a place where...

BLOSSOM, THE ART OF CREATING A LIVING ROOM

BLOSSOM, THE ART OF CREATING A LIVING ROOM

BLOSSOM, THE ART OF CREATING A LIVING ROOM In the Evergreen collection by Ceppi, exclusivity and quality coexist, creations born to live in unique and prestigious living frames, making known, and recognizing, their excellence and that of Made in Italy. Metropolitan...

FUORI SALONE 2022

FUORI SALONE 2022

FUORI SALONE 2022 a cura di HOME ItaliaIL VALORE DELL'INTANGIBILE Concept by S 2 ARCHITETTI OUR PROGRAM: 6 Giugno Press Preview; HOME Italia presenterà il concept dell’istallazione a cura dello Studio S2 Architetti; Inaugurazione della location e taglio del nastro...

CORTE ZARI

CORTE ZARI

CORTE ZARI It is 1970 when Rino Zari, a young craftsman with a passion for brass and casting, decided to base his future livelihood on his own creativity and capabilities. He created in few years a small business which quickly entered the wider international market....